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GREG BARTON

Chief Revenue Officer at Sports Challenge Network

Greg Barton has a diverse work experience in the sports industry. GREG began their career at Mizuno USA, where they served as the Director of Promotions and executed marketing and strategic planning initiatives. Later, they joined Easton Bell Sports as the Director of Sports Marketing, where they formulated marketing and strategic planning initiatives and managed marketing professionals and sales teams.

Greg then moved to Baden Sports, where they held the position of Vice President. In this role, they were responsible for strategic business planning, sales planning, and branding. GREG also played a crucial role in designing and executing new technology baseball and softball lines.

Following their time at Baden Sports, Greg worked at Xycast LLC as the Senior Vice President, focusing on business development. GREG was responsible for enabling technology and related services for venues to deliver real-time information and engaging content to sports fans attending live events.

Next, Greg joined Sports Challenge Network as the Vice President of Marketing. In this role, they were in charge of developing strategies, tactics, and programs to create interest and demand for the company's products. GREG worked closely with various departments to ensure the right product features, positioning, and price.

Most recently, Greg worked at Rawlings/Easton - Baseball/Softball as a Marketing Specialist.

Greg Barton attended Cañada College from 1981 to 1982 and obtained an Associate of Arts (AA) degree. GREG then enrolled at Washington State University from 1983 to 1984 and completed a Bachelor of Business Administration (B.B.A.) degree. Unfortunately, the specific field of study for both degrees is not provided.

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