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Natalie Bruyns is an accomplished professional with extensive experience in operational leadership and digital marketing. Currently serving as Chief Operating Officer at SPORTPASS since August 2017, Natalie has held various roles, including Head of People & Operations and Account Director. Previously, Natalie was General Manager at 25AM, where responsibilities included consulting on digital marketing strategies and overseeing company operations. Earlier roles were held at notable agencies such as McCann Erickson as Account Director, Lowe & Partners as European & Global Network Coordinator/Account Executive, and DDB as Account Executive. Natalie holds a Bachelor's Degree in Psychology and Sociology from the University of South Africa and a Postgraduate Diploma in Integrated Marketing Communications from the AAA School of Advertising.