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Ekaterina Vorontsova is an experienced brand manager currently with Sportmaster since December 2016, where responsibilities include developing the FILA footwear collection, co-creating models with designers, conducting financial and market analyses, and spearheading seasonal marketing campaigns across Russia and several European countries. Prior to this role, Ekaterina served as a marketing department assistant at Volkswagen Group Rus from December 2014 to December 2016, overseeing marketing coordination for a dealer group, managing budgets, and ensuring compliance with corporate standards. Ekaterina holds a Master’s degree in Marketing from Plekhanov Russian University of Economics and a Bachelor's degree in Global Economy from Moscow State University of Economics, Statistics and Informatics.