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Yusuke Masuda is an experienced professional in the sports media and business development sectors, currently serving as Country Manager for Japan at The Sporting News since January 2023. Prior to this role, Yusuke held various positions at Discovery Inc., including VP and Associate Director of Strategy & Business Development, focusing on business strategy and monetization for the Japan business. Yusuke also worked at DAZN Group as Senior Account Manager, where responsibilities included expanding account relations with The Yomiuri Newspaper. Earlier experiences include significant contributions at Perform in content distribution and business management, as well as foundational roles at YOSHIMOTO KOGYO CO.,LTD. and Sports Marketing Japan. Yusuke holds a Master's degree in Sports Administration from Canisius University and a Bachelor of Laws from Keio University.