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Richard Payne has several years of experience in the sports marketing industry, with roles at companies such as Sporting Insights, Sports Marketing Surveys Inc, IFM Sports Marketing Surveys, and Market Measures. In their current position at Sporting Insights, Richard serves as the Joint Managing Director and Director. Previously, Richard held roles such as Senior Manager - Sports Accounts and Sports Account Manager, overseeing commercial activities, account management, business development, marketing, and partnerships within the sports industry. Richard's expertise lies in golf and outdoor clients, working on research projects from development to presentation. Richard has obtained a degree from the University of Exeter.