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Chris Calderbank

Head Of Performance Analytics at Sporting Group

Chris Calderbank has a diverse work experience in the sports betting industry. Chris started their career as a Trader at William Hill in 2002 and then worked as a Football Trader and Internet Trader at Tote from 2003 to 2008. Chris then became the Head of Football at Tote from 2008 to 2011. Chris co-founded Apollobet.com in 2011 and served as the Co-Founder & Head of Online until 2017, where they successfully built and managed an online gaming business. Chris then joined SPORTING INDEX HOLDINGS LIMITED as a Senior Risk Analyst in 2017 and later became the Sportsbook Trading Manager until 2023. Currently, Chris is the Head of Performance Analytics at Sporting Group since 2023. Throughout their career, they have gained expertise in risk analysis, odds compilation, data feeds, customer retention, and marketing in the gaming industry.

Chris Calderbank earned a Bachelor of Arts degree in Fine/Studio Arts, General from The University of Huddersfield between 1999 and 2002.

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