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Varvara Koroleva is a seasoned professional specializing in sales and marketing intelligence, currently serving as a Senior Sales & Marketing Intelligence Analyst at LaLiga Tech since August 2023. With extensive experience in various roles, including Business Consultant for Marketing Intelligence at Securitas Direct by Verisure and Senior Consultant at BTS, Varvara has consistently contributed to strategic initiatives and enhanced operational efficiency across different industries. Notable achievements include synthesizing Coca-Cola's new commercial strategy for European markets and improving Order-to-Cash processes. Varvara holds multiple advanced degrees, including an MSc in Marketing Management from Esade and an MBA from ESERP Business & Law School, along with certifications in digital marketing.