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Sara Pino Uríbarri is currently the Business & Market Intelligence Director at Sportian. Previously, she held roles such as Head of Business & Market Intelligence at LaLiga and Head of Strategic planning at Imperial Brands PLC. With a background in law, business administration, and various degrees in digital business and marketing, Sara has a strong foundation for leading strategic planning, market intelligence, and commercial forecasting in the sports technology and business sectors. She also has experience in financial analysis and auditing from her time at Deloitte.