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Ricardo Botelho da Silva is a Digital Marketing Manager at SPORT TV since May 2010, overseeing digital channels, mobile apps, and social media strategy with significant user engagement and high app ratings. Additionally, Ricardo has been working as a freelancer in Marketing and Communication since August 2008, focusing on strategy planning, campaign implementation, and brand development. Previous experience includes roles in Marketing and Communication at KeyPoint, Scientific Consulting from October 2007 to May 2010, and an Assistant position in Program and Information Direction at SPORT TV from August 2005 to September 2007. Ricardo holds a Licenciate degree in Marketing and Advertising from Escola Superior de Comunicação Social and completed the first year of Applied Mathematics - Economics & Management at ISEG - Lisbon School of Economics & Management.