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Jorge Faustino currently serves as an Associate Professor at Universidade Católica Portuguesa, where responsibilities include developing a syllabus for "Marketing in the New Era" and equipping students with digital marketing skills. Additionally, Jorge works as a Refereeing/VAR Specialist at SPORT TV and as a Refereeing Specialist/Columnist at Record. Previous roles include Director of Business Development and Director of Content at Fullsix Portugal, Football Commentator at TVI, and Marketing, Sponsorship & Sales Director at the Millennium Estoril Open. Jorge's extensive experience in the sports sector includes a long tenure as a football referee with the Portuguese Football Federation. Educational qualifications include degrees in Business Administration and advanced training in various aspects of marketing, sports management, and ethics in sports from prestigious institutions.