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Dejana Kuzmanović is an experienced sales and marketing professional currently serving as Nike Category Sales Manager at Sport Time Balkans since October 2021, where responsibilities include developing distribution strategies to maximize revenue and market share in multiple countries. Previously, Dejana held roles at IKEA Group, including Customer Manager and Sales Leader, focusing on customer experience and strategic business goals. Dejana’s earlier experience includes leadership positions at New Moment and Verano Group, overseeing marketing strategies and client development. Dejana holds an MBA in Marketing Communications from the University of Belgrade and a Bachelor's degree in English Language and Literature.