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Helena Holmström has a diverse work experience spanning various industries. Helena is currently working as a Client Director at Spoon Agency since 2022. Prior to that, they were a Project Manager & Boardmember at ODM AB. In 2021, they owned and operated a pottery studio called Skaparverkstan Lidingö & RookieKeramik.

Their previous role was as the owner of Crealena, a business focused on media, analytics, and marketing. Helena had a senior position at Bonnier News Brand Studio as a Senior Project Manager/Client Director and contributed to the expansion of the agency's offerings within commercial content and advertising strategies.

Helena also worked at Bonnier News, where they were a Partner & Revenue Manager at MID and a Business Manager for the editorial segments of Health and Family at Bonnier News Lifestyle. Helena also had extensive experience at Aller Media AB, where they held roles such as Commercial Creative Director, Head of Data Commercialization, and Head of Native Studio. Prior to that, they worked at Lagardère as a Senior Area Manager and at Connecta as a Project Manager in the Design Department. Throughout their career, Helena has demonstrated a mix of creative, analytical, and business development skills.

Helena Holmström has a diverse education history. In 1994, they attended Växjö University and obtained a Bachelor's degree in Marketing in 1997. In 2002, they pursued their interest in Psychology at Stockholm University and completed 40 credits by 2003. In 2016, Helena enrolled in Hyper Island, where they studied Digital Business Transformation. Helena also attended Berghs School of Communication in 2018 to gain knowledge in Digital Management. Furthermore, in 2019, Helena attended Hyper Island again, this time focusing on Process Design & Facilitation.