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Veli-Pekka Mäkinen holds a Master's degree in Marketing, Accounting, Statistics, and Economics from the University of Lapland. They have worked at Sponda Plc since July 2000, holding various titles such as Shopping Centre Manager, Customer Experience & Brand Manager, Marketing Manager, and Project Manager. Prior to Sponda Plc, they worked at Castrum Plc in a sales role from August 1998 to July 2000.