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Simo Parviainen is currently the Head of Brand & Marketing at Sponda Ltd. Prior to their current role, Simo held positions such as COO/Partner at Lucid Helsinki, Account Manager/Business Unit Leader at Mirum Agency, and Project Manager at Activeark JWT Ltd. Simo also has experience as a Sales and Marketing Trainee at La-Bamba Finland Oy and as an Entrepreneur at Universumin Prinssi Oy/Sushi Togo. Simo is currently pursuing a Bachelor of Science degree in Marketing/Marketing Management at Haaga-Helia University of Applied Sciences.