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Jake Carter is a seasoned marketing professional with extensive experience in digital media and paid advertising. Currently serving as Paid Media Lead for Linktree, Jake focuses on optimizing paid media activities and monitoring campaign performance against key growth metrics. Previous roles include Digital Media Specialist at Innovate Online, where Jake implemented paid search campaigns, and Marketing Coordinator at Valve Warehouse Australia, overseeing marketing and advertising initiatives. Additionally, Jake contributed as a Marketing Consultant for WomenCAN Australia and developed foundational customer service skills during time spent at KFC. Jake holds a Bachelor's degree in Business, Management, Marketing, and Related Support Services from Swinburne University of Technology.