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Sanna Göthman has a diverse work experience spanning various industries. Sanna currently holds the position of Head of Production at Splay One, a Nordic agency specializing in content marketing and branded entertainment across TV, social media, and editorial platforms. Prior to this, Sanna was the CEO and Founder of Aktiebolag Westergarn. Sanna also worked as a Project Manager at Brain Academy / B.Academy and as a Cultural Strategist and Drama Series Consultant for Region Gotland. Additionally, Sanna has experience as the CEO of Warfsholm Pensionat AB, the CEO of Clarion Hotel in Visby under Nordic Choice Hotels, and Head of Production at Eyeworks Television (now Warner Bros. Entertainment). Sanna has also worked as a Project Manager for Baluba and Head of Production for MTV Mastiff at Zodiak Television. Sanna began their career as a Project Manager at Meter Film & Television, where they were responsible for launching the first two seasons of Idol in Sweden.

Sanna Göthman attended multiple educational institutions to pursue their academic interests. From 1992 to 1994, they studied at Stockholms Filmskola, completing a two-year full-time program in Film Production. During the same period, they also attended Stockholms universitet, focusing on the Film Studies program within the Kulturvetarlinjen. Prior to this, from 1991 to 1992, Sanna studied Communication & Media at Riddarfjärdsskolan.