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Michael works at the intersection of strategy, pop culture and social change to craft breakthrough campaigns that shift narratives, change hearts and minds, and bring marginalized communities to the forefront. He has produced creative campaigns on a range of pressing issues including LGBTQ equality, voting rights, gun control, immigration and racial justice. He was an architect of the digital strategy that won the freedom to marry for same-sex couples. As a self-confessed ā€œadvertising nerdā€ and trained copywriter, heā€™s obsessed with finding innovative solutions to challenging problems.

As director of marketing at MoveOn, he focused on cultural strategies to engage new and diverse audiences, built creative partnerships with celebrities, influencers and advocates and crafted messaging for top-tier advocacy campaigns. He produced Your Vote Is Power in 2020, MoveOn's largest cultural campaign in a decade, to turn out young voters and voters of color. The campaign featured GIFs, memes, artist-designed merchandise, livestream and produced video, influencer partnerships, celebrity engagement and radio ads.