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Jimmy Metta has worked in the drinks industry for over two decades. In 2000, they co-founded Vanquish Ops, a London-based luxury drinks specialist to the UK on-trade, international institutions, and private clients. In 2012, they co-founded 31DOVER.com, the UK's fastest growing online drinks retailer. Most recently, in 2019, they founded and became CEO of Spiritrade, a global B2B marketplace for drinks. Spiritrade's technology allows for a more efficient and safe trading experience.

Jimmy Metta attended Lycée Français Charles de Gaulle de Londres, where they studied International Business, and Regent's University London, where they studied International Business.