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Natasha Row has held various marketing and brand management positions, starting as a Product Marketing Executive at Bosch Lawn & Garden Ltd in 2012. Natasha then moved on to Greene King in 2013, where they worked their way up from Marketing Executive to Brand Manager, and eventually to Brand Manager Premium & London Metro Pubs. Natasha briefly worked at Urban Bar as Head of Sales and Marketing before returning to Greene King as a Senior Brand Manager, Brand Controller, and ultimately Head of Marketing Operations. Natasha also spent time as a Brand Manager at Stonegate Pub Company Limited before their extensive tenure at Greene King.

Natasha Row obtained a Bachelor's degree in International Business from Nottingham Trent University from 2009 to 2013.