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Laura Soto Ramírez is a seasoned marketing professional with extensive experience in strategic marketing and digital initiatives. Currently serving as Manager of Packaging & Partnerships at Spirit Airlines since August 2022, Laura has a proven track record from previous roles such as Marketing Manager at BABOR BEAUTY GROUP, where go-to-market strategies for product launches were developed. Other notable positions include Digital Specialist at Yanbal, where targeted email marketing strategies achieved significant sales growth, and Digital Marketing Manager at Viva Multicultural, overseeing substantial media buys for Hispanic market clients. Laura's educational background includes a specialization in Strategic Management and Innovation from Copenhagen Business School and a Bachelor of Business Administration in Marketing from Pontificia Universidad Javeriana.