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Erik Ortíz is a seasoned marketing professional with extensive experience in brand management and digital marketing. Currently serving as the Brand Marketing Manager at SPIRA since June 2021, Erik previously held roles such as Marketing Leader at Edenred México and Líder de Marketing Digital at Banco Compartamos, where the establishment of a digital marketing area resulted in significant brand positioning and a notable financial impact. Erik also contributed to national advertising campaigns as the Lider de Medios Publicitarios at Gentera, achieving rapid brand recognition, and implemented promotional strategies as the Coordinador de Promociones de Marketing at Banco Compartamos. With a solid foundation in graphic design from QuimiNet.com, Erik possesses a diverse skill set complemented by multiple professional diplomas from esteemed institutions, including San Diego State University and Tecnológico de Monterrey.