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Daniela Hormizda Jimenez is an experienced professional in marketing and business development, currently serving as KAM Estratégico at SPIRA since December 2021, where responsibilities include managing consulting projects based on service requirements and client acceptance criteria. Previously, Daniela was the Country Manager at DKS Digital from December 2016 to November 2021, overseeing the company's legal and commercial representation, client negotiations, and strategy development. Additional experience includes roles as a commercial and marketing consultant at Fabrimontajes Industriales, Client Account Manager at Vive la Promo, and Executive of Massification at Carvajal Tecnología y Servicios. Daniela holds a degree in Industrial Engineering from Universidad Sergio Arboleda, a Master's in Commercial Management and Marketing from EUDE Business School, and is currently pursuing a specialization in Innovation and Business Development at Universidad Externado de Colombia.