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Laura Macartney is an experienced marketing and sales professional with a strong background in the beverage industry. Currently serving as the Partnerships & Digital Marketing Manager at Spinneys Beverages Abu Dhabi since November 2017, Laura has successfully developed strategic initiatives to enhance brand visibility and customer acquisition, while also leading integrated digital marketing campaigns. Prior roles include Spirits & Champagne Marketing Manager and Senior Bacardi Martini Brand Manager, where Laura managed category strategies and sales performance for premium brands, as well as organized marketing activities around major events. Laura's earlier experience also includes significant roles at Jumeirah Group and Fairmont Bab Al Bahr, focusing on account management and generating revenue through strategic sales initiatives. Laura holds a certification from the Wine & Spirit Education Trust and has a strong educational background from Mary Erskine School.