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Nick (Niv) Nativ is currently the Sales Director at Spines (formerly BooxAI), where he leads a team delivering innovative, data-driven solutions to the book publishing industry. With nearly a decade of sales experience, primarily in B2C, Niv excels in communication, negotiation, and building trust with customers. His background includes selling advanced medical equipment, high-ticket jewelry, and AI-based products, consistently surpassing sales targets by 20% or more. Known for his people skills, Niv uses innovative, unique and effective strategies to manage and lead sales departments, fostering growth and success within his team.