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JoAnn Hinschberger has a long history of experience in digital marketing, starting in 2005 as a Public Relations Intern at Henry Russell Bruce. In 2006, they joined Spindustry Digital as Director of Digital Marketing Services and was later promoted to Senior Digital Strategist and Senior Account Manager. In their most recent role, they led project teams of clients and employees to develop public websites, intranets and other online business applications. JoAnn was responsible for creating timelines, managing budgets, developing functional specifications, communicating progress and changes to teams, and training clients on new applications and enhancements.

JoAnn Hinschberger obtained their Bachelor of Arts (B.A.) in Journalism & Mass Communication with Honors from the University of Iowa in 2005, as well as a Certificate in Entrepreneurship from the same university. JoAnn graduated from BCLUW High School prior to this. JoAnn also holds five additional certifications, including a Bing Ads Accredited Professional from Microsoft (obtained in June 2016), a HubSpot Agency Partner Certification and HubSpot Marketing Software Certification from HubSpot (obtained in December 2013 and August 2013, respectively), a Google Analytics Certification from Google (obtained in December 2015), and a Google Ads Certification from Google (obtained in September 2015).