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Dean Wei offers decades of marketing strategy and insights gleaned from building and managing creative teams for Apple, Nike, IndiGo, AirB&B and others. His experience as a marketing leader for Fortune 50 firms has taken him around the globe hundreds of times. Prior to W+K he spent more than a decade at Apple as Creative Director for Europe, the Middle East & Africa

He spent more than a decade at Apple as Creative Director for Europe, the Middle East & Africa where he built a multi-national creative team of designers, writers and strategists based in London, and helped set up Apple’s Marcom offices in Dubai, Moscow, Istanbul and Singapore.

Dean’s team helped launch every iPhone from iPhone 3GS to iPhone 11 and he was responsible for Apple’s marketing in 64 countries. He oversaw all work for every product line – iPhone, Mac, iPad, Apple Watch, Apple TV, and Apple Music – in broadcast advertising, digital advertising, Apple Retail and apple.com.

In his earlier ad life, he was Creative Director on Nike at W+K Shanghai and created famous work for Audi and Levi’s at BBH London. His work has won numerous awards at Cannes Lions, D&AD, and the One Show, as well as a Special Jury Prize at the SXSW Film Festival. Dean is a graduate of Harvard University and has made his home in Chicago, San Francisco, London, Shanghai and, now, New Delhi.