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Chris has been in advertising, public relations, and media since his college days. He has over 40 years of experience working in radio, television, and video production. Chris started SPI 37 years ago as a traditional advertising agency. During that time, he has created a distinctive, storyteller-style video format that’s been adopted by many of the region’s most recognizable brands to share theirs.

As clients’ needs evolved, so did SPI. Chris embraced digital and programmatic media in its earliest days and made significant investments in training and technologies to ensure SPI was a leader in the digital space. In fact, SPI was one of the first advertising agencies in the country to have its own in-house programmatic media traders. Under Chris’ watchful eye, SPI has grown to be well-known and appreciated for its creative, media, and digital expertise.