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Amanda Vaden has over 13 years of work experience in the field of marketing and communication. Amanda began their career in 2006 at PR Newswire as a Southwest Audience Researcher, Social Media Specialist, Media Researcher, Editor and Media Relations Representative. In 2012, they moved on to FedEx Office as a Senior Social Media Community Specialist, where they were responsible for leading the social media strategy and community for the enterprise-wide brand. Amanda also managed the company blog and a $300K annual charitable giving budget. In 2013, they joined Doskocil Manufacturing - d/b/a Petmate as a Social Media & Public Relations Manager, Asst. Marketing Manager and Corporate Communications Coord. There, they were responsible for providing leadership of up to 4 marketing coordinators and $1M+ marketing budgets, managing external consumer-facing marketing and public relations for all brands, and managing relationships with outside partners. In 2019, they began working for both Good Times Restaurants Inc. and Bad Daddy's Burger Bar as a Digital Marketing Manager. Amanda currently works at Sphero as Manager, Marketing Content and Communication, Integrated Communications Manager and Media Relations Manager.

Amanda Vaden obtained a Bachelor of Arts (B.A.) in Communication, Journalism, and Related Programs from The University of Texas at Arlington between 2002 and 2006. Amanda has also obtained additional certifications, including Content Marketing Fundamentals from Semrush in April 2022, Backlink Management from Semrush in January 2022, and the HubSpot Social Media Manager Certification from HubSpot in December 2018.