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Robert Birch is a seasoned professional with extensive experience in data analytics and decision sciences. Currently serving as the Director of Data & Analytics at SpendHQ since August 2019, Robert previously held roles at The Coca-Cola Company, including Manager of Decision Sciences and Sales Planning Analytics. Early career experiences include a Graduate Data Science Internship at Coca-Cola and a position as Discrete Mathematics Learning Assistant at Florida International University. Additionally, Robert has worked as a Laboratory Assistant and IT Coordinator at Vitro Molecular Laboratories. Robert holds a Master’s Degree in Computer Science from the Georgia Institute of Technology and a Master’s Degree in Medical Sciences from the University of South Florida, alongside a Bachelor's Degree in Microbiology and Cell Science from the University of Florida.