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Sarah Ackroyd has a strong background in product management, sustainability, and design. Sarah has held several roles at SPELL, starting in 2014 as the Head of Product & Sustainability and Product & Design Room Manager. Prior to that, they worked as a Production Manager at LIFEwithBIRD from 2011 to 2014. Sarah also has experience as a Senior Menswear Production Coordinator at Reiss from 2007 to 2011 and as a Ladieswear Retail Merchandiser at French Connection from 2005 to 2007. Earlier in their career, they worked as a Merchandiser at both Skycliff International Ltd and Cohen and Wilks International Ltd in 2004.

Sarah Ackroyd attended The Manchester Metropolitan University from 1998 to 2002, where they pursued a Bachelor of Arts (BA) degree in Fashion/Apparel Design.