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Kairi Liibak is currently working as an Experimentation Strategist at Speero, where Kairi helps businesses understand their customers through data and research. Prior to this role, Kairi held positions such as Search Ad Analyst at Welocalize, Search Content Analyst at TELUS International AI Data Solutions, and Social Media Analyst at Appen. Kairi has a background in digital marketing, sales, and visual merchandising, and completed their education at TalTech – Tallinn University of Technology.