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Manuel G. is an experienced IT professional currently serving as the IT Services & Innovation Manager at Grupo Pantaleon and as the Founder and Director of Pan-American Digital Bridge LLC. With a career spanning over two decades, Manuel has held various leadership roles, most notably as the Head of Information Technology at Spectrum, where responsibilities included overseeing IT strategy, project execution, and cybersecurity for operations in Central and South America. Previous positions at British American Tobacco encompassed roles such as Americas IT Operations Manager and Global Major Incident Manager, focusing on IT service management and operational excellence. Manuel's educational background includes a range of advanced degrees and specializations in business continuity, digital transformation, cybersecurity, marketing, and quality management from renowned institutions.