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Luis Pedro de la Cerda Gordillo is a seasoned professional in content management and design with extensive experience in academia and corporate settings. Currently serving as Content Manager at Spectrum since April 2022, Luis Pedro is responsible for executing digital content strategies and enhancing community engagement. Previously, Luis Pedro held various positions, including university lecturer at UNIVERSIDAD DA VINCI DE GUATEMALA, where responsibilities included teaching visual argument construction and digital design tools. Additional roles encompass coordinating graphic design programs, working as a senior graphic designer and photographer at Grupo CEMACO, and managing branding and social media for BC Consulting. Luis Pedro's educational background includes a Master’s degree in Marketing from Universidad Mesoamericana and a Bachelor’s degree in Graphic Design from Universidad Rafael Landívar.