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Pamela Chng is the founder of Bettr Group, a for-profit social business and specialty coffee company in Singapore. Pamela is also the President of Specialty Coffee Association and founder of Bettr Lives. With a background in media and online advertising sales, Pamela co-founded Digital Boomerang and has held various titles in SPH Media. Pamela holds a Bachelor of Arts (Hons) in Sociology & English from the University of Melbourne.