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Hee K. Chun is an accomplished design professional currently serving as the Vice President of Design at SPC Samlip, a role commenced in December 2023. Prior experience includes co-founding Wise & Gentle Creative Consulting and serving as Creative Director at Shinsegae for nearly a decade, where significant responsibilities included leading branding and design for department stores, managing a team of 13 designers, and directing photoshoots for various segments. Previous roles include Design Director at CS Concept Studio, Senior Designer positions at Interbrand and The Brand Union, and art direction at Havas Worldwide and Ogilvy & Mather. Hee K. Chun holds an MFA in 2D Design from Cranbrook Academy of Art and a BFA in Painting & Printmaking from Ewha Womans University.