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Tony (Yige) Wang is an accomplished marketing professional with extensive experience in digital marketing and analytics. Currently serving as the Chief Executive Officer at Xtream Marketing and co-founder of SparkX Marketing, Tony has a strong focus on cross-border digital marketing consultancy. Previous roles include Associate Director at PHD, where Tony led marketing sciences projects for clients such as GSK and senior management positions at Xaxis, providing advanced analytics and optimizing media strategies. Tony’s career began with roles in data analysis and marketing analytics, enriched by a solid educational background with a Master of Science in Marketing from Columbia Business School and a Bachelor of Arts in Economics from Bard College.