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Rich Tornetta, President and Co-Founder of Sparked Innovations, is a family man first and foremost. After that, he’s a huge people-person who has spent several years creatively marketing, ultimately gaining experience in running large-scale media campaigns, setting traffic records online and in-store, and inventing things in his garage. He also enjoys writing about himself in the third person.

Rich is also a tinkerer who will invent something every so often. In fact, one invention worth noting was the illuminated drum kit for Chad Smith of the Red Hot Chili Peppers that Chad played on the set of Saturday Night Live (SNL) back in 2006. It’s just one example of Rich’s natural inclination to always ask “why?” and “why not?” while looking at the world through creative lenses to find new ways to see the world. Rich is also a drummer and artist.