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Lara Liguda is a seasoned professional with extensive experience in social media management and strategic communication. Currently serving as a Senior Social Media Manager at Sparkasse KölnBonn since January 2025, Lara previously held the position of Co-Lead Social Media at Macaw Deutschland from September 2021 to December 2024, where responsibilities included team leadership, client consulting, and data analysis. Earlier roles at Weber Shandwick spanned various senior positions, focusing on the development and execution of social media strategies for international clients, community management, and conducting workshops. Educational qualifications include a Bachelor’s degree in Journalism and PR from Westfälische Hochschule, supplemented by international studies at Utah Valley University.