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Kris James is a seasoned professional in the field of sports performance analysis and data management, serving as the Business Intelligence Manager at Sparex Limited since June 2017, following roles as a Senior Data Analyst and Data Quality Analyst within the same organization. Prior experience includes significant contributions at Bristol Rugby Club as a Performance Analyst, where responsibilities encompassed filming, coding, and statistical data collation for team analysis. Additional experience as a Performance Analyst was gained at Exeter College and Devon School of Rugby, along with earlier roles at Exeter Chiefs Rugby Club and the University of Exeter. Educational qualifications include a Bachelor of Science in Coaching and Fitness from University College of St Mark and St John and a Foundation Degree in Coaching and Fitness from Exeter College.