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Silvia van de Veerdonk has a diverse background in concept development, project coordination, and category management within the food retail and service industry. With experience at companies like Spar Holding and de Wit Schijndel, Silvia has valuable skills in formulating strategic marketing plans and implementing innovative concepts. Silvia's educational background at Avans University of Applied Sciences and Universiteit van Tilburg has equipped their with a strong foundation in commercial economics and product management.