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Cassidy Harte is an accomplished marketing professional with extensive experience in consumer insights and brand management. Currently serving as Senior Consumer Insights Manager at Spanx since April 2019, Cassidy leads the global voice of the customer program, focusing on enhancing customer experience and reducing return rates through strategic insights. Prior experience includes roles at Newell Brands, where responsibilities encompassed integrated marketing campaigns, shopper marketing, and driving product innovation for leading baby gear brands. Cassidy also has a diverse background in communications, having interned at the Terry College of Business and Newell Brands, showcasing skills in content creation and campaign management. Academic credentials include a Bachelor of Business Administration in Marketing and International Business from The University of Georgia and a certificate in Personal and Organizational Leadership from the Institute for Leadership Advancement.