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Ignacio Arriagada serves as the Executive Vice President for Latin America at Spafax, leading creative, strategy, and commercial teams across Santiago, Sao Paulo, and Lima, with a focus on content, entertainment, and media sales services in the travel industry. Additionally, Ignacio holds a position on the Advisory Board at Design for Change. Previous roles include Vice President of Strategy, Marketing, and Customer at RSA, where significant brand and service improvements were achieved, and Director of Product Development and Customer Experience at Enjoy S.A., enhancing customer experiences across various operations. Ignacio has a strong background in media and travel, having directed innovative projects at Canal 13 and LAN Airlines. Educational qualifications include a degree in Commercial Engineering from Universidad Gabriela Mistral.