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Samira Hassam is a seasoned digital marketing professional with extensive experience in paid search and digital strategy. Currently serving as Senior Digital Marketing Manager at Space NK since May 2022, Samira has previously held key roles including Paid Search and App Manager at Marks and Spencer, and PPC Manager at New Look, managing campaigns across the UK, Ireland, and other international markets. Early career achievements involve positions at MyOptique Group, Starcom Mediavest Group—where Samira worked with prominent clients such as Samsung and P&O Ferries—and MEC, handling major accounts for telecommunications brands. Educational background includes a Bachelor of Arts in Ancient History from The University of Birmingham.