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Maheen Mirza is an accomplished CRM specialist with extensive experience in customer relationship management and digital marketing. Currently serving as the CRM Specialist (Lead) at MATCHESFASHION since March 2023, Maheen previously held the position of CRM Manager at Moonpig from March 2019 to March 2023, following roles as a Senior CRM Executive and CRM Marketing Executive at Virgin Atlantic and Channel 4. Maheen's career commenced at ASOS.com as a CRM Marketing Assistant, providing insight through reporting and overseeing direct customer communications. Additional experience includes roles in digital marketing at Newsquest Specialist Media Ltd and adam&eveDDB, where Maheen contributed to marketing campaigns for high-profile clients. Maheen's educational background includes a BA in Marketing and Accounting from London South Bank University.