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Matthew Kelly is a dynamic entrepreneur with extensive experience in founding and scaling innovative brands in various industries. Currently serving as Founder of Spacegoods since December 2021, Matthew launched a next-generation wellness brand focused on functional beverages. Prior to this, Matthew founded Neon Beach, an LED neon brand that achieved over £10 million in revenue within 18 months, and Midnight City, a men's jewellery brand that generated over £5 million in revenue in 2.5 years before its exit. Matthew's entrepreneurial journey began with Infinity85, which encompassed multiple online direct-to-consumer websites, demonstrating the ability to generate significant revenue from a modest initial investment. Academic foundations include studies in Interactive Media Design, Advertising, and Entrepreneurial Business Management at Northumbria University.