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Yu Han is a seasoned digital marketing professional with extensive experience in strategic planning and campaign execution. Currently serving as Digital Marketing Manager at SPACE since February 2021, Yu Han focuses on brand building and user growth through the development of annual marketing plans and effective coordination of resources. Prior to this role, Yu Han was a Senior Planner at TBWA\China, where the responsibility included creating multidimensional strategic plans aimed at driving business growth across various sectors. Yu Han's journey in the advertising industry began at DDB China Group, where foundational skills in insights mining and strategic thinking were developed. Yu Han holds a Master’s Degree in Strategic and Operational Marketing from EM Strasbourg Business School and a Bachelor’s Degree in Logistics Management from Ocean University of China.