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Rolf van den Heuvel is an experienced commercial manager and entrepreneur with a strong background in market strategy and digital marketing. Currently serving as the Commercial Manager at Spa Zuiver since February 2015, Rolf focuses on developing market strategies, identifying trends, and enhancing sales efforts. As the Founder of PadelR, established in 2020, Rolf aims to assist padel players in finding optimal products. Additionally, Rolf owns Amsterdamshots, an Amsterdam City Guide with a substantial follower base on Instagram, providing insights into local hotspots. Previously, Rolf worked as an SEO Specialist at iClicks Nederland B.V. and held a sales position at Lacoste. Rolf holds a Bachelor of Business Administration in Sportmarketing and a minor in Business and Sports Events from the Amsterdam University of Applied Sciences.