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David Lora is a seasoned marketing specialist with a strong background in user experience and social media management, currently serving at SoyMacho.com since March 2018. Lora has successfully designed marketing strategies to boost website traffic, developed customer loyalty programs, and implemented an effective social media strategy. Previous experience includes roles at Bankaool as a social media manager, where partnerships with companies like Uber and Mastercard were fostered, and as a social media leader at attaph, focusing on strategic digital content creation. Earlier career highlights include working as a marketing coordinator at Kalion, overseeing branding initiatives and marketing plans, and serving as an educator at Instituto Politécnico Nacional. Lora holds a Bachelor of Business Administration in Trade Relations and has technical qualifications in computer-assisted drawing.