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Laura Lipscomb is a seasoned UX professional with extensive experience in various roles, including Lead UX Researcher and UX Architect at Southwest Airlines. Previously, Laura served as an Adjunct Instructor at The Art Institutes and worked as a UX Architect at Tonic3, the UX division of W3. Additional experience includes holding the position of Sr UX Strategist at TPN and acting as UX Lead Information Architect at American Airlines.