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Carlota Figueroa Castañeda is a skilled Data & Web Analyst with extensive experience in data analysis, digital marketing, and business strategy. Currently employed at SouthWatts, responsibilities include scoping business needs, collaborating on solution designs, and developing dashboards while ensuring data compliance. Previous roles include Data Analyst at TYREDATING, where metrics for international sites were tracked, and Sales Analyst at Hasbro, focusing on advertising ROI. Carlota has also worked as a Digital Analyst at TBWA Perú, Digital Sales Manager for Cultural Immersion Travel, and Marketing Research Junior at Novartis, among others. Educational qualifications include a Master's degree in Digital Marketing and e-business from INSEEC, along with various certifications in digital marketing and analytics.